A full-stack copywriter is a copywriter who has the ability to write across multiple platforms and mediums. This can include content marketing, web copy, social media, email marketing campaigns, direct sales copy and more.
A full-stack copywriter is able to understand and write for different audiences and goals, and can adapt their writing style to fit the specific needs of each project. They are able to work independently and in collaboration with teams, and have a good understanding of brand voice, tone and style.
Where did the term full-stack copywriter come from?
The term “full-stack” is commonly used in the technology industry to describe a developer or engineer who is proficient in all layers of a technology stack. This can include the front-end (user interface), back-end (server-side logic), and database management.
The term “full-stack copywriter” likely came from the idea that, just as a full-stack developer is proficient in all aspects of software development, a full-stack copywriter is proficient in all aspects of writing and creating content across different platforms and mediums. The term is often used to describe a copywriter who is versatile and has a wide range of skills, rather than being specialized in one specific area.
What are the benefits of hiring a full-stack copywriter?
There are several benefits to hiring a full-stack copywriter:
- Versatility: A full-stack copywriter is able to write for different audiences and purposes, and adapt their writing style to fit the specific needs of each project. This allows them to handle a variety of writing tasks, which can be especially beneficial for small businesses or startups that may not have the resources to hire multiple specialized copywriters.
- Consistency: A full-stack copywriter understands brand voice, tone, and style, which helps ensure consistency across all written content.
- Efficiency: A full-stack copywriter can handle multiple projects at once and can work independently, which can help save time and resources.
- Cost-effective: Hiring a full-stack copywriter can be more cost-effective than hiring multiple specialized copywriters.
- One-stop solution: A full-stack copywriter can handle all your copywriting needs, from website to social media, email campaigns, and more, which could save you the hassle of coordinating and managing multiple vendors.
Is it better to outsource copywriting or hire a full-time copywriter?
Whether it’s better to outsource copywriting or hire a full-time copywriter depends on the specific needs of your business. Here are some factors to consider when making this decision:
- Volume of work: If your business requires a high volume of copywriting on a daily basis, it may be more cost-effective to hire a full-time copywriter. Examples of high volume: more than 100 product descriptions per day, more than 10,000 words a day in SEO content, etc.
- In-house expertise: Hiring a full-time copywriter allows you to build in-house expertise and have a dedicated team member who is familiar with your brand and audience. This can be beneficial for maintaining consistency across all written content.
- Flexibility: Outsourcing copywriting allows for more flexibility in terms of the volume of work and the specific skills required for each project. This can be beneficial if your copywriting needs vary from month to month or if you need to bring in specialized skills for a specific project.
- Cost: Outsourcing copywriting can be more cost-effective than hiring a full-time copywriter, especially if you don’t have a consistent need for copywriting.
- Speed and Scalability: Outsourcing copywriting can be a good option if you need to scale up or down quickly. It also can be a good solution if you need a fast turnaround time on a project, as you can hire multiple copywriters to work on the same project.
Ultimately, the best option for your business will depend on your specific needs and resources. It’s important to consider the factors mentioned above when making your decision.
