Cute and clever copy? Or off the mark?
Say you're a bourbon drinker. Or liquor-store owner. You like [...]
‘Try positive thinking’ – it really works.
"Stimulus" is played out. "Confidence" has lost its meaning. "Economy" [...]
Direct-Response Copywriting Tip #421
Use an expiration date. Okay, actually, this tip should probably [...]
Where a copywriting service could have helped
Many of you might have seen the commercial below for [...]
Lance knows good copy.
Very powerful TV copy from the creative folks at Wieden [...]
Coming soon to a website near you: giant ads!
Interesting news from MediaPost today. There are some pretty giant [...]
When no copy = great copy
We tweeted yesterday about a new Pepsi commercial that is [...]
Using the 4U technique in subject lines
One of the first things you learn as a new [...]
Introducing the new Copy Army
And just like that, Copy Army is born.About a year [...]
Just a few more days!
New website coming VERY soon. Be sure to add us [...]