'Try postive thinking' - it really works. - Copy Army

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‘Try postive thinking’ – it really works.

Posted at July 22, 2009 | By : | Categories : The Copy Blog | Comments Off on ‘Try postive thinking’ – it really works.

“Stimulus” is played out.

“Confidence” has lost its meaning.

“Economy” is practically a four-letter word.

Not sure about you, but some of us are a little tired of hearing about how bad things are from companies who are merely trying to sell us the same stuff they always have. Kudos to Volkswagen and DDB London for finally figuring out a way to address the same issue without resorting to doom and gloom. Great use of copy, scriptwriting, choreography and a song originally performed by the British comedy act Morecambe & Wise.

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