The Copy Blog Archives - Page 2 of 2 - Copy Army

The Copy Blog

  • Lance knows good copy.

    Very powerful TV copy from the creative folks at Wieden + Kennedy Portland for Nike & Livestrong. Check it out, if you haven't seen it:

    Posted at July 1, 2009 | By : | Categories : The Copy Blog | Comments Off on Lance knows good copy.
  • Coming soon to a website near you: giant ads!

    Interesting news from MediaPost today. There are some pretty giant banner ads about to hit the Internet, and chances are, you're bound to start seeing them everywhere.37 members of the Online Publishers Association (sites like CNN, NYTimes, and ESPN, who collectively reach about 132 million visitors -- or roughly 68% of the total U.S. Internet population) have signed on to implement three jumbo-sized ad units for their sites.The three ...

    Posted at June 30, 2009 | By : | Categories : The Copy Blog | Comments Off on Coming soon to a website near you: giant ads!
  • When no copy = great copy

    We tweeted yesterday about a new Pepsi commercial that is extremely powerful (in both branding and direct response), even though it has very little copy.The ad was created by BBDO Moscow and Yessian Music. For those of you who haven't seen it, enjoy:Now, we did say that there was very little copy. Just ...

    Posted at June 26, 2009 | By : | Categories : The Copy Blog | Comments Off on When no copy = great copy
  • Using the 4U technique in subject lines

    One of the first things you learn as a new copywriter is how to use the "4U" technique. There's some debate about where this neat little copy trick originated, but most point to Michael Masterson, who described it in his Accelerated Program for 6-Figure Copywriting as "the four critical parts that can supercharge any direct mail bullet, any subhead and any headline."Sounds pretty good, but what the heck are the Four ...

    Posted at June 22, 2009 | By : | Categories : The Copy Blog | Comments Off on Using the 4U technique in subject lines
  • Introducing the new Copy Army

    And just like that, Copy Army is born.About a year in the making (about 11 months too long, if you ask some of us), our new company website was launched today. And although we've "officially" been bringing our (awesome) copywriting services to businesses since September 2008, today's launch really marks the start of a new beginning for us.So, what do you think?A lot of thought went into ...

    Posted at June 6, 2009 | By : | Categories : The Copy Blog | Comments Off on Introducing the new Copy Army
  • Just a few more days!

    New website coming VERY soon. Be sure to add us to your favorite sites below!

    Posted at May 27, 2009 | By : | Categories : The Copy Blog | Comments Off on Just a few more days!
  • New website being launched soon!

    After a year of development (about 11 months too long), we're finally gearing up to launch the new Copy Army website! (Who knew a copywriting service could be so exciting?)Stay tuned, folks.

    Posted at May 22, 2009 | By : | Categories : The Copy Blog | Comments Off on New website being launched soon!
  • We’re not your everyday copywriting service.

    Welcome to the Copy Army Blog -- creative musings from the world's most powerful copywriting service. We've got copywriting services to help every business out there.

    Posted at August 20, 2008 | By : | Categories : The Copy Blog | Comments Off on We’re not your everyday copywriting service.
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