The Copy Blog Archives - Copy Army

The Copy Blog

  • Welcome to the New Copy Army

    Back in 2007, Copy Army was still just getting off the ground. Less army, more guy in a Queens apartment. At the time, we didn't have many resources for designing our website. But we knew we just wanted something simple and fun. Without any professional designers on staff, we found our inspiration in a somewhat unexpected place ... Pizza Hut. Hey, it was colorful ... professional ... and a bit cheesy (pun intended), but it made ...

    Posted at August 5, 2012 | By : | Categories : The Copy Blog | Comments Off on Welcome to the New Copy Army
  • Is SEO copywriting hurting your image?

    When you talk to someone, do you mention the same word after every 10 words out of your mouth? Let's hope not, for your sake. So, why would you do it on your website? Today's SEO experts recommend a keyword density of up to 10 percent, depending on the amount of content on your page. That basically means you would repeat one keyword or phrase until it makes up 10% of all text ...

    Posted at August 24, 2011 | By : | Categories : The Copy Blog | 0 Comment
  • Is your copywriting promising too much?

    Behind every great marketing piece is a copywriting service, copywriter or designer who had to create the whole thing from scratch. It doesn't matter if you used your in-house creative staff or outsourced the project. Somebody somewhere took the details of the project and used their creative liberties to make your business sound great -- as any copywriting service should do. It's during this writing process that some of the best ideas ...

    Posted at June 30, 2011 | By : | Categories : The Copy Blog | 0 Comment
  • As fast as you think.

    Since we love any kind of play on words, we can't get enough of these ads for Google Chrome ...Also, check out their Valentine's Day and football versions.

    Posted at February 18, 2011 | By : | Categories : The Copy Blog | 0 Comment
  • Try Something Different

    Do you have a new product that you are trying to launch, but it's so unique to your market that you don't know how to sell it without overly explaining it? Sometimes a colorful and bizarre image combined with some great copy is all you need to get your point across.Take this ad created by TBWA/Chiat/Day New York for Skittles' new candy, Fizzl'd Fruit. Now Skittles is a brand that is no stranger ...

    Posted at June 2, 2010 | By : | Categories : The Copy Blog | Comments Off on Try Something Different
  • 5 Rules for Your ’10 Copywriting

    It's a new year, which for a lot of businesses means it's time to re-think your marketing and bust out some fresh ideas. In fact, some of you out there may already be working on your '11 strategies -- we feel for you.The question is: how will you keep your writing interesting without rehashing the same old stuff from 2009?Around the office, a few of us have come up a few ...

    Posted at January 4, 2010 | By : | Categories : The Copy Blog | Comments Off on 5 Rules for Your ’10 Copywriting
  • Cute and clever copy? Or off the mark?

    Say you're a bourbon drinker. Or liquor-store owner. You like going to bars and eating out. You're flipping through a magazine and you come across this ad, created by the team at Doe Anderson.   The text at the bottom reads: Due to the hard work of bars, restaurants, and liquor stores throughout the country, Knob Creek has becoming the #1 Super-Premium bourbon in America. As a result, ...

    Posted at August 11, 2009 | By : | Categories : The Copy Blog | 2 Comments
  • ‘Try postive thinking’ – it really works.

    "Stimulus" is played out."Confidence" has lost its meaning."Economy" is practically a four-letter word.Not sure about you, but some of us are a little tired of hearing about how bad things are from companies who are merely trying to sell us the same stuff they always have. Kudos to Volkswagen and DDB London for finally figuring out a way to address the same issue without resorting to doom and gloom. ...

    Posted at July 22, 2009 | By : | Categories : The Copy Blog | Comments Off on ‘Try postive thinking’ – it really works.
  • Direct-Response Copywriting Tip #421

    Use an expiration date. Okay, actually, this tip should probably be in the top 10 for direct-response copywriting, not #421, but who's really counting anyway? An expiration date is incredibly important, absolutely necessary, and crucial for maximum response rates.Unlike the expiration date on a carton of milk, a fast-approaching expiration date on a promotion actually makes people want to buy your product or respond. (Right now.) ...

    Posted at July 10, 2009 | By : | Categories : The Copy Blog | Comments Off on Direct-Response Copywriting Tip #421
  • Where a copywriting service could have helped

    Many of you might have seen the commercial below for Glidden paints in recent weeks. It was a massive promotion: free quart of paint for anyone who wanted it, June 25 through July 2.Too bad the commercial was ruined by a boring voiceover and

    Posted at July 7, 2009 | By : | Categories : The Copy Blog | Comments Off on Where a copywriting service could have helped
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