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  • Where a copywriting service could have helped

    Many of you might have seen the commercial below for Glidden paints in recent weeks. It was a massive promotion: free quart of paint for anyone who wanted it, June 25 through July 2.Too bad the commercial was ruined by a boring voiceover and

    Posted on July 7, 2009 | By : | Categories : The Copy Blog | Comments Off on Where a copywriting service could have helped
  • Lance knows good copy.

    Very powerful TV copy from the creative folks at Wieden + Kennedy Portland for Nike & Livestrong. Check it out, if you haven't seen it:

    Posted on July 1, 2009 | By : | Categories : The Copy Blog | Comments Off on Lance knows good copy.
  • Coming soon to a website near you: giant ads!

    Interesting news from MediaPost today. There are some pretty giant banner ads about to hit the Internet, and chances are, you're bound to start seeing them everywhere.37 members of the Online Publishers Association (sites like CNN, NYTimes, and ESPN, who collectively reach about 132 million visitors -- or roughly 68% of the total U.S. Internet population) have signed on to implement three jumbo-sized ad units for their sites.The three ...

    Posted on June 30, 2009 | By : | Categories : The Copy Blog | Comments Off on Coming soon to a website near you: giant ads!
  • When no copy = great copy

    We tweeted yesterday about a new Pepsi commercial that is extremely powerful (in both branding and direct response), even though it has very little copy.The ad was created by BBDO Moscow and Yessian Music. For those of you who haven't seen it, enjoy:Now, we did say that there was very little copy. Just ...

    Posted on June 26, 2009 | By : | Categories : The Copy Blog | Comments Off on When no copy = great copy
  • Using the 4U technique in subject lines

    One of the first things you learn as a new copywriter is how to use the "4U" technique. There's some debate about where this neat little copy trick originated, but most point to Michael Masterson, who described it in his Accelerated Program for 6-Figure Copywriting as "the four critical parts that can supercharge any direct mail bullet, any subhead and any headline."Sounds pretty good, but what the heck are the Four ...

    Posted on June 22, 2009 | By : | Categories : The Copy Blog | Comments Off on Using the 4U technique in subject lines