Google Adwords Tips Archives - Copy Army

Google Adwords Tips

  • Beware of these default Adwords settings

    Google makes it easy to launch an Adwords campaign in just minutes. But if you're not careful about the settings you choose at this critical step, you could end up wasting a lot of money. Here are 6 default Adwords settings you need to watch out for: 1) Campaign Type By default, Google will choose "Search Network with Display Select" -- but that's not necessarily what you want at this stage. This means ...

    Posted at January 10, 2017 | By : | Categories : Google Adwords Tips | Comments Off on Beware of these default Adwords settings
  • How NOT to Waste Money on Google Ads

    Why does one Philadelphia HVAC company pay $2.45 per click, while another pays $14.65? Confusion about costs is common among first-time Adwords users. It's one of the main reasons why new advertisers decide to call it quits after only a month, especially if they're managing the account themselves. But, really, why does Company #1 pay only $2.45 for clicks, while Company #2 pays nearly 6x that amount? There could be ...

    Posted at December 8, 2016 | By : | Categories : Google Adwords Tips | Comments Off on How NOT to Waste Money on Google Ads