Seamlessly Optimized Product Descriptions

Today’s SEO best practices say that product descriptions should be anywhere from 200 to 500 words. And if you look at the biggest e-commerce retailers, you’ll notice that product pages have been getting longer and longer.

But that doesn’t mean your product descriptions should be stuffed with keywords. If your keyword density is too high, or your copy loses readability due to awkward keyword stuffing, then your conversion rates will suffer. You pages must be carefully and seamlessly optimized so that buyers never notice, and the content must provide value to the reader.

We know SEO.

Our product description writers are skilled at product copy optimization. We have a knack for seamlessly inserting keywords, so that the optimization isn’t even noticeable. Our writers are also naturally aware of the most relevant keyword phrases for each type of product, supported by data from Google’s Keyword Planner tool.

We can help you with:

  • Writing your optimized product descriptions from scratch
  • SEO retrofitting old product pages
  • Keyword research
  • Optimized meta data for product pages
  • Optimized category pages
  • SEO blog content

Feature-rich. Benefit-driven. Keyword-optimized.

SEO can never replace good copy. We’ll properly optimize your product pages, but more importantly, we’ll make your products more appealing to buyers. We’ll highlight key product features and benefits, clearly and prominently, so that when customers reach your page from search engine queries, they’re more likely to buy instead of clicking away.

Any product. Any industry.

There’s almost no type of product we can’t write. Our product description writers have written copy for hundreds of items. We support retail brands, manufacturers and distributors — providing clear, compelling copy that’s always optimized properly.